What is a full-service real estate agent? What can sellers expect

How to find a trusted, full-service real estate agent

“Look for an agent who is knowledgeable and capable in their market and then interview them in person to see if they are really interested in your goal as a seller,” Rotton advises.

She recommends you interview several agents, check reviews and ask for personal reference. “A good agent not only has to check in the box; they will invest in it in person to help clients stay competitive and avoid expensive pitfalls.”

You may find a wide range of discounted services or fixed-fee listing alternatives, but Rhoton warns: “There are a lot of options out there, but it really matters when your biggest investments are online, personal services and expertise. You don’t want to gamble with your biggest assets.”

You may even have a part-time real estate agent friend who offers you a lower commission. “Strategies and care are more than just discounts,” Rotton said.

If you’re having trouble with more than one real estate agent candidate, Rhoton recommends focusing on how they answer this storytelling question: “How will you make buyers excited about my home and bring me the best offer?”

Homelight can connect you to the best performing full-service real estate agent based on real sales data and customer reviews, not just featured positions paid on real estate websites.

“learn more: 24 questions to ask real estate agents and then hire

Traps to avoid when hiring a real estate agent

Finding the right full-service real estate agent is key, but it is equally important to be aware that a specific agent may not be the most appropriate warning sign. These can include:

• Lack of communication: If the agent responds to your call, text messages or emails at an early stage, that is a red flag. Selling a home requires consistent communication and you should get someone who can make you renew.
• Limited market knowledge: A good agent should have a deep understanding of your local market. If they can’t confidently discuss recent sales or current trends in your area, then they may not be the right choice.
• Excessive price: Be cautious, they recommend unrealistic listing prices just to win your business. Excessive pricing at the beginning may lead to longer days and ultimately a price cut.
• Impressive or disdainful behavior: A strong real estate agent will provide guidance, but you also respect your opinion. If an agent dismisses your concerns or pressures to make a decision that you are uncomfortable with, then this is a sign that they may not prioritize your best interests.
• Lack of clear marketing plans: A full-service real estate agent should be able to explain exactly how they will market your home. If an agent is vague about its strategy or only relies on online listings without a broader plan, you may need to continue looking.
• Inflexible committee discussion: Especially with the new NAR settlement changes, the highest agent should open to discussing commissions and explain how to deal with buyer agent compensation. If the agent refuses to have a conversation or is unclear about the structure, that can be a problem.

“If the agent’s answer is vague or cannot clearly explain its marketing and pricing plan, that’s a red flag,” Rotton said.

“learn more: How to find a quality listing agent in your city

Alternatives to hire a full-service real estate agent

While many sellers choose a full-service real estate agent for their expertise and convenience, this is not your only option. Here are some considerations:

• Limited service agent or broker: Some agents or companies offer a la carte service that you only pay for the help you need, such as listing a home on MLS or reviewing offers. This can save money, but usually means more work.
• Flat-Fee MLS Service: With this option, you will pay a fixed fee to get your home listed on the MLS, but you can handle marketing, presentation, negotiation and paperwork yourself.
• Owner for sale (FSBO): Selling a home without a real estate agent eliminates listing commissions, but it usually takes a lot of time, effort and risk, especially when it comes to pricing, marketing and legal paperwork. FSBO real estate is also usually selling less than agent-assisted home sales prices.

If you are considering using a platform or agency in a low-income country, Rhoton recommends that you do some research first. “Limited service models don’t always know the market area and may misunderstand your home. They may miss key legal steps that may otherwise stay on the table during negotiations.”

In short, a full-service real estate agent brings you the best chance to succeed. “I recall the story of a limited broker who didn’t know the ‘vaud and drag’ septic system, which is a huge problem for everyone involved,” Rhoton said.

“learn more: Pros and cons of discount real estate agents

Work with top agents to achieve top results

Whether you’re selling a home for the first time or have done it before, the process can be overwhelming, but working with a top-level full-service real estate agent can make it smoother and more profitable.

“Consulting with top agents early is the best advice I can give to anyone who is ready to sell a home,” Rotton said. “They can help you make informed, confident, timely decisions about your best next step.”

If you are ready to find a trusted full-service real estate agent, Homelight can introduce you to the agents that perform in your area through. Our data-driven platform matches sellers with good professionals with a track record of success so you can move forward with confidence. First, tell us some information about your home and sales plan.

Editor’s Note: Most full-service real estate agents like Dusty Rhoton offer no-obligation consultation. Many will also offer free comparative market analysis so you know the value of your home in the current market.