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In the competitive landscape of digital marketing, an effective email marketing strategy isn’t just about sending messages, it’s about building connections. For businesses, this connection can be key to navigating major changes, such as rebranding, while also Cultivate new growth.
Craftworks, a painting company in California, provides a perfect case study. Faced with the twin challenges of reintroducing themselves under a new name and generating leads for their business services, they partnered with us Full Service Email Marketing Agency Develop an email marketing plan that directly addresses these goals.
The results are clear: consistent inquiries and strong proof that a well-executed email strategy can be a core driver of business success.
Case Study: Email Marketing Services for Small Businesses
Craftworks is a remodeling painting company in California. Their marketing goals when using email are twofold:
- Remind the market that they are the same people from the previous company
- Drive more leads for the commercial side of your business
The challenge for the Craftworks team was to balance these goals simultaneously without lacking opportunities to capture new sales and maintain the loyalty of its existing customer base.
The strategy we use when developing their monthly email newsletter is designed to address both of these goals (Take a look at their recent emails).
- For the rebrand, first of all we mentioned the same owners, employees, staff and of course the great service!
- In the body, we introduce a number of employees to provide the “human aspect” to the business. In the middle of the email, we include a “Meet the Team” button that links to the website.
For the lead generation part, we write content that new or previous customers will find interesting. We mentioned issues we knew were concerns of commercial clients, such as budget, timing and minimizing disruption. this Content is always customer-centricand provide relevant information that your target audience finds useful to engage with.
How do we know their audience is interested in the content of their email newsletter?
The indicators tell a consistent story. After every email newsletter, month after month, strong open and click charges and regular new trends in new leads.
In addition to stories, email metrics tell us how to use this information to continually improve their email marketing programs. A test that won’t happen – watch the browsing loop. This is a core component of their email marketing and an important part of their business success.
result
The lesson for this email program is that when you regularly stay in front of your audience by sending sharp emails, well-crafted copy, and following email marketing best practices…your phone rings!
Best Email Marketing Services for Small Businesses
In this case, this customer has been working with our email marketing agencygrowth solutions over the years. Not only did we manage their email marketing, but we also designed their cool logo!
Clients consistently tell us they love the results! They shared that every time we send an email, we get inquiries. The fact that they continue to work with us means the email worked and they were happy with our work Marketing agency specializing in continuous contact email marketing.
Want the same great results for your business? We do the same! Schedule a call with our email team Free review Your email newsletter.
Schedule a free phone consultation now.
Email Marketing Resources
As you think about how to improve your email marketing program, check out these other helpful resources to help you navigate email marketing best practices, segmentation, automation, and integration.
Learn what works and what doesn’t, from writing compelling subject lines to optimizing your actions, design style, and more.
How to grow your email list
5 ways to get more from your advertising campaigns
How to Write a Better Email Newsletter
The most important email metrics
How to integrate email marketing with other marketing channels
How to improve your email marketing strategy
How to set up advanced automation in Constant Contact
View our YouTube channel For step-by-step email marketing tutorials, webinars and quick tips.
Email Marketing Consulting
Transforming your email marketing program into a lead-generating powerhouse that delivers high ROI requires expertise and time — two of which you may not have on your home marketing team when it comes to email newsletters. That’s why we are here!
Take the first step to understand what’s working in your email marketing and what needs to be reworked. We’ll help you understand the story your newsletter metrics tell you and guide you on what to do about it.
Contact us to learn more.
Email Marketing Q&A
Better results with email marketing start by asking smart questions about your program. Go beyond open, click rates to really dig in Email performance metrics This can uncover new opportunities.
Is my email newsletter actually accessing my listeners’ inboxes?
- What is my deliverability rate? This is the percentage of emails that successfully hit the subscriber’s inbox. Low or declining quantity Email deliverability The trend is not good. This means your content may be marked as spam, or you may have a large number of invalid email addresses. Keep an eye on this metric and take action to clean up your list or investigate why your emails keep bouncing to avoid being labeled as a sender with poor reputation.
- What is my bounce rate? A high bounce rate (hard or soft) indicates a problem with the quality of your email subscriber list. Hard bombs (permanent failures) should be removed from your list immediately.
- How many people have marked my email as spam? Spam complaint is a serious red flag that can damage the sender’s reputation and negatively impact the deliverability of all your campaigns. Watch this metric carefully and note how your content triggers spam filters when it doesn’t adhere to best practices.
Does my newsletter content resonate with my target audience?
- What is my open rate (OR)? one High email open rates Suggest that your subject line is compelling and that your audience knows and trusts your brand. This is a crucial first step to better email marketing that drives high-quality leads and sales.
- What is my click-through rate (CTR)? A high CTR indicates that your email content is engaging and your call to action (CTA) is clear and motivating.
- Are there specific email campaigns or types of content that consistently perform better or worse? Look for patterns in your campaigns. For example, a newsletter with a special limited-time sale might rank higher than one with good content but no sales promotion. Are some of your newsletters getting more clicks? Do Send time or day Impact on your CTR?
What is the average time recipients spend checking my emails? not much! Remember, your audience is busy too. They don’t start their day wondering if your company is going to send out a newsletter this morning. Make sure your Email Marketing Templates Well designed. Review your content to gauge whether it is highly engaging, concise, and aligned with your audience’s needs and interests.
Make a lasting impression.
Getting more leads and sales from your email subscribers starts with great design. Watch this helpful video guide to small business email template design that will make your brand stand out in a crowded inbox.
https://www.youtube.com/watch?v=vopyodqxvzg
Is my email marketing driving business results?
- What is my conversion rate? Knowing what percentage of your subscribers who click on a link in your email actually completes the desired action, such as making a purchase, filling out a form, or downloading a brochure, is a key component to overall email marketing success.
- How does my automated email flow perform compared to one-time campaigns? Automated email campaignssuch as popular series or abandoned cart emails, typically have a higher ROI and are critical to a healthy email program.
- Are my emails driving repeat business and customer loyalty? A good email marketing program can keep customers engaged long after the initial purchase. Part of the value of a long-running email marketing program is that it keeps your business in the mind of past customers and is one of the best ways to increase customer loyalty.
How healthy is my email list?
- What is my listing growth rate? See how often you consistently add new, qualified email subscribers.
- What is my unsubscribe rate? A high subscription rate indicates that your content is either irrelevant and sending emails to your list, or that the expectations you set for your subscribers are not being met in some way.
- Is my email list segmented correctly? Are you sending targeted messages to different customer segments on your list? If not, you may be missing out on personalization opportunities that lead to higher engagement and better sales.
How often do I clean my email list? regular Delete inactive subscribers Will improve your email deliverability metrics and help you more accurately understand newsletter engagement.
Email Marketing Agency Connecticut
Local to Stamford, Connecticut? We serve small businesses across the country with high-performance email marketing services, We’re near you too!
When you use Growth Solutions, you get a marketing partner with 15+ years of small business email marketing expertise to help you achieve your business goals.
Let’s explore how to improve your email marketing.
Improve your email marketing strategy
A strong email marketing strategy is more than just a list of names. It’s a conversation that can lead to solutions that keep your customers and revenue growing to keep your business moving forward. By focusing on your audience and consistently delivering valuable content, your email program can become a reliable source of new leads and customer loyalty.
Whether you’re exploring a rebrand, launching a new product, or just aiming to stay on top of your game, these principles remain the same: Segment your audience, personalize your message, track the metrics that matter, and always look for new ways to improve your email marketing program. Ask the right questions and work with professionals Full Service Email Marketing Agencyyou can transform your email newsletter from a simple communication tool into an unstoppable engine for business growth.