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Leading digital asset brokerage and research firm K33 AB today announced the launch of a direct stock issue of SEK 85 million to fund the purchase of Bitcoin. The company’s goal is to build Bitcoin as a core asset on its balance sheet, with up to 1,000 BTC as a accumulation of strategic reserves.
The stock problem price is SEK 0.1036 per share, which is fully supported by existing shareholders and new investors. The proceeds from the pay raise will be dedicated to the acquisition of BTC, supporting the accumulation strategy of K33 revealed in May. By acquiring BTC, the company aims to strengthen its balance sheet, improve brokerage margins, launch new products and attract more investors.
“This intensification is a significant milestone in our initial goal before we initially secured 1,000 BTC,” commented the CEO of TorbjørnBull Jenssen. “We firmly believe that Bitcoin represents the future of global finance and is positioning K33 to maximize the benefits. A strong balance sheet built on Bitcoin allows us to significantly improve the operations of brokerage firms while maintaining the upward potential of all exposure to Bitcoin.”
As part of the strategy, K33 recently completed its first acquisition of Bitcoin, buying 1 billion BTC on June 3 for approximately 10 million Swedish kroner. The deal comes from an initial deployment of capital from a SEK 60 million investment commitment announced earlier this year to support the company’s BTC treasury.
“We expect Bitcoin to be the best performing asset in the coming years and will build our balance sheet in Bitcoin,” Jansen said. “This will give K33 direct exposure to Bitcoin prices and unlock strong synergy through our brokerage operations. Our ambition is to build a balance of at least 1000 BTC over time and then expand from there.”
In its 2025 report and strategic outlook speech in the first quarter, K33 highlighted the accelerated adoption of Bitcoin, referring to the rapid growth of US Bitcoin ETFs, which has attracted capital in the first year of the past two decades.
“For K33, Bitcoin is not only a high insurance asset, but also a strategic enabler,” Jensson said. “With a considerable BTC reserve, we will be able to strengthen our financial position while unlocking new revenue streams, product capabilities and partnerships.”