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Japanese game developer Enish plans to buy 100 million yen worth of Bitcoin. According to recent reports, the company announced the move as part of its ongoing evolution with blockchain technology. The purchase was made at a time when Bitcoin traded at $81,800 based on Coingecko data.
Why Enish wants to buy Bitcoin now
The gaming company’s interest in Bitcoin stems from its work on blockchain gaming. Enish believes that owning Bitcoin will help them better understand the technology behind it. Their game “De Lithe Last Metsoires” already uses blockchain capabilities.
Bitcoin is the most famous cryptocurrency on the market. By owning it, Enish hopes to gain new insights for its technical team. The company believes that this knowledge will improve the way they make games and run their businesses.
Notice regarding the procurement of Bitcoin. Source: Enish
How and when does the purchase happen
Enish sets a clear date for purchasing Bitcoin. They plan to make purchases between April 1 and April 4, 2025. The company will spend 100 million yen on purchasing the regular market through a Japanese cryptocurrency exchange.
Just: Japanese public game developer Enish just bought 100 million yen worth #bitcoin
Another BTC Finance Ministry š pic.twitter.com/f2a94hbtfh
– Bitcoin Historian (@pete_rizzo_) April 2, 2025
This action is also consistent with Enish’s asset management strategy. If the value of Bitcoin increases further, they want to diversify their shares while preparing for potential profits. The company chose Bitcoin because it is easy to buy and sell and has a large and stable market.
Join other companies in Bitcoin Trends
Not alone when buying Bitcoin. CryptoQuant data shows that in the first quarter of 2025, listed companies increased their holdings by 91,780 bitcoins.
Tether added nearly 9,000 bitcoins to its account, bringing its total to 92,640 bitcoins. MicroStrategy (now strategy) is known for its heavy-duty bitcoin investments, and has purchased another 81,780 bitcoins. The latest purchase cost the company more than $8 billion.
Smaller players also perform Bitcoin actions
Recently, several smaller companies have purchased Bitcoin. Check out some of these purchases more closely: Blockchain companies bought 600 bitcoins. Semler Scientific purchased 1,100. Metaplanet also bought 2,280 bitcoins in its larger purchase.
But some companies are raising funds to buy more. Marathon Digital is raising funds by selling shares to invest in Bitcoin. In November, GameStop submitted $1.3 billion in product to launch its own Bitcoin strategy.
Trends show that businesses are increasingly accepting cryptocurrencies, and more and more companies are diversifying into Bitcoin for the same reasons as Enish: blockchain adoption, digital currency growth and future holdings.
Featured images from Pexels, charts for TradingView
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