How do I find a motivated seller (and have them call me). Step 2: Sort the list

Organizing the data can be relatively simple or a bit complicated depending on where you get the list from and how you choose to sort it.

Let me explain.

Why the source of the list is important

When you download the list from the data service, you will get a Well-organized products Just out of the box.

Or, when you Get your list directly from the county and the information will be very up-to-date. This is the latest data you can get, such as You get it directly from the source. For what we are trying to do, the current and accurate data is Crucial.

The downside of buying a list directly from the county is that you usually have to pay a higher price for it. What’s even more annoying is that some counties may appear Very strange format This takes more time and spirit to classify.

Where I get my list

When I first started, I got all the lists directly from the county (particularly the county’s tow tax list). These lists are great because they produce a very high response rate, but sometimes I spend a lot of time A whole day Organize a list of counties (which takes a lot of perseverance).

In their original state, some counties list can be Total chaos. On the other hand, when you know that the information is accurate and will be responded well, it can Absolutely Worth the extra time and money to buy and sort these lists.

If you get a list from a data service, e.g. Land Portal Or something like that, the sorting process is not complicated. As you can see in the video below, most data services have marketers’ design in mind, which is very useful for you and me!

remember If you are using Big Step CRM Or similar platforms, you don’t necessarily need to delete all Data that marketing campaigns don’t require (whether it’s direct email, texting, making phone calls or something else).

Suppose you browse the action of skipping the list and you have the phone number of each property owner. In this case, I canPre-introduce your entire list to CRMThis will save a lot of time in the future, as all attributes, property owners and property details will appear in your CRM in your CRM!

Related: How do I find a motivated seller (and have them call me). Step 1: Get the list

Is it necessary to organize your list?

Until we organize information in this spreadsheet, we will not be able to upload the list to our preferred email service and continue to send emails, SMS messages, call each potential customer or otherwise.

Fortunately, This is really just an elimination process. This is a problem of removing all columns (vertical units) and rows (horizontal units) that are redundant or insignificant in the list.

Ultimately, the purpose of sorting each list is to organize all these email addresses into five columns:

• Name
• Street address
• City
• state
• postal code
• Phone number – If required
• Email – If required

Since all this information already exists somewhere in this huge spreadsheet, entering the correct data into the correct column is just one thing, and either delete the data unnecessary, Or (if you are using CRM), draw the appropriate fields and upload the entire list to the CRM.

Make a list: Things to note

Before you go to the next step in the marketing process, there are a few things you need to keep in mind when you determine which recipients and information are phased out from the list.

1. Do not send emails to owner-occupied attributes.

People are unlikely to sell their Junior residence (Roof above the head) Spend money to buy dollars. We are looking for someone who owns their own property Not interested and/or can’t afford it. In view of this, I recommend removing any attributes that own the owner (Where the email address and attribute address match) from your list.

2. Do not send emails to banks or large financial institutions.

You will be doing business directly with large companies like JP Morgan Chase Bank, Wells Fargo or Bank of America. Whenever I see a property owner No It looks like an individual owner or a small company on the list, and I usually remove those recipients from the list.

3. Do not send duplicate emails to the same owner.

You will almost always find some owners (and addresses) that appear multiple times in the list. Use the sorting feature to alphabetically (instructed in the video above) to easily identify and remove duplicates. There is no reason to send 20 postcards to one recipient Just because they own 20 properties. Stay smart about it.

notes: If you intentionally try to find an owner with multiple attributes (“Port Owners”), note in the spreadsheet which property owners have a larger portfolio, so you can make an offer on all of their attributes when you are more deeply involved in the conversation with them.

4. Delete any address No sense.

You will usually encounter address fields that are not formatted correctly, missing information, or completely blank. If you accidentally send mail to these addresses, they will be returned to your mailbox immediately. This is your chance to delete these entries before wasting money.

Most mail services have safeguards that can help you capture and delete these non-transferable addresses before you leave your home. But for safety reasons, it is a good practice to remove these property owners from your list at this stage.

5. Delete properties with high taxes.

If you are going to sort through an illegal tax list (which most data services will not be able to provide), the list may include Currently owed for the after-fee or tax amounts per property. This can be very useful information because if the property has a huge tax bill of default (i.e., it’s easy to swallow your entire profit margin), it’s usually the automatic cost of the property. It’s pointless to connect with them first, no matter how you slice it, It won’t make money. If you see any attributes that are ridiculously high in taxes, it is a good idea to delete these recipients from the start.

6. Delete properties that have market value that does not meet your standards.

Like the default tax balance, many listings will also include the assessed value and/or market value of each property (which is rarely the most accurate measure of property value, but still worth noting). Why does this help? Because if you are only looking for properties worth $5,000 to $10,000, you can use this information to Eliminate any attributes that are not suitable for this box.

If you see a property that is evaluated at $500,000 or a market value of $1,000,000, thenGet rid of itAnd if you don’t need (or can’t afford) property within this price range, why waste your time and money sending them emails?

Related: How do I find a motivated seller (and have them call me). Step 3: Send an email

Take the time to build a list

The teaching video above will complete this process soon (because I’ve done it a lot), if this is the first time you’ve sorted through a list, Take your time. Get familiar with the process slowly. It is important to avoid mistakes, especially if this is your first time.

When your list is organized, you will get one a lot of Better response and better response rate will give you greater confidence and motivation to keep moving forward and add your first (or next) deal to the package!