Connect with customers at a deeper level

How to make emotional marketing work for your business

1. Start by gaining insight into the emotions and needs of your target audience. Take a moment to understand the decision they want to buy to solve their problem. What emotions might their ideal purchase experience? Do they want a mind? Comfortable? comfort? Authorization? entertainment? Nostalgia? prestige?
2. Use a story to attract their attention. Elaborate stories are hard to resist. As readers or observers, if our interests are thrilled and our emotional aspects are caught by people, then we are forced to learn more. A short story that embodies your marketing message and evokes strong emotions that will create a lasting connection with your audience.
3. Media and visual effects are important, but let emotions lead. Images, music and videos are important tools to support audiences in evoking emotions.
4. It’s real. If they lack authenticity and do not represent the principles of your brand, your efforts may fall into flatness. You don’t want your business to be deaf or dumb, or as if you’re trying to manipulate the audience’s emotions. Be sincere and customer-centric. The purpose is to show how your business aligns with the emotions your audience needs.

When used strategically, emotional marketing can help you build stronger, more resilient relationships with your audience, which in turn promotes more consistent sales.