Benefits of breaking down email lists

Video transcript:

“Let’s talk about effective strategies and techniques that can help you break down your list. I want to start with the basics, so if you can talk about which segment I would love it, why is it really so important?

It’s important because everyone wants to talk to them as if they were the most important person in the room. In other words, breakdown is the practice of dividing your email list into smaller target groups that have common ground, which allows you to send them content that meets their needs or needs.

As shown on the slides, the benefit to this is that you will get better engagement. Engagement means that people are actually reading your email and are interested in it. This is obvious in the numbers, add, well, open and click on the email. If you want to sell items online, you will get better conversions, which means increased revenue, uh, because these emails talk to these people more specifically. Your unsubscribe rate will drop and you will get better customer retention. So the bottom line of segmentation is that it can bring you better results.

No matter who you are or what the organization is, you can split the list and do more personalization to improve these results.

So how do you really figure out which strategy is for your organization A- and start the whole process?

This is a simple and small question. Uh, you know, you probably have a list of 100 people, 1,000 people, 10,000 people. Start with very simple segmentation, such as customers and prospects, East Coast and West Coast, people who bought some kind of product or service, and people who didn’t. Then start with a simple breakdown and see what the result is. You may see better performance in your email, and you can then take it to a new level and add another layer of segmentation.

So, for example, clients in Minnesota and clients in Montana, see if there is a difference there. Remember, which segments make sense for your business. Whether it’s the service or the product you’re selling, it’s really a question of understanding, which are the largest segments among customers and prospects, and which messaging is more relevant to everyone?

really. I also like this on screen, which is to understand the life cycle of your customers or supporters. So I know Gabby, uh, she helps behind the scenes, but she does some photography next to her. So she took some maternity photos and family photos, and you know, people have different life cycle phases. So when you target messages, you really want to make sure you understand that people may also move from these different segments, which can also help you better address segmentation and personalization.transparent