Asiastrategy buys 30 bitcoins amid new aggressive crypto push

Asiastrategy (NASDAQ:SORA), a Hong Kong-based institutional digital asset company, partnered with the first federally chartered cryptocurrency bank in the United States (Anchorage Digital), and is the main custodian and provider of settlement infrastructure in the United States.

The partnership marks an important step in the US-Asian cross-border Bitcoin library strategy.

According to a press release shared with Bitcoin Magazine, Asiastrategy purchased 30 bitcoins on September 30, in addition to announcing its partnership.

“The collaboration with Anchorage Digital has enabled Asiastrategy to further advance our Bitcoin treasury strategy across the region, thereby supporting our ongoing expansion and ensuring we have custodial infrastructure to scale safely,” said Luke Liu, Chief Investment Officer of Asiastrategy.

From watches to digital luxury

Founded in 2001, Asiastrategy initially specializes in trading and distributing luxury watches. In May 2025, the company will focus on digital assets and blockchain innovation, positioning itself as a pioneering institutional player in Bitcoin treasury management throughout Asia.

“After focusing on the era of digital asset innovation, we purchased 30 BTC through the Anchorage digital platform, strengthening the positive driving force for our leading Bitcoin treasury strategy in Asia,” Liu said.

Anchorage Digital provides institutions with a comprehensive service including transactions, points, custody, governance, settlement and issuance.

The collaboration enables cross-border bitcoin operations in the Asian Trade Zone to access Anchorage Digital’s security infrastructure, enabling effective custody and settlement between the U.S. and Asian markets.

The company stressed that its roadmap includes more Bitcoin acquisitions, part of its broader strategy to build key institutions in the region’s cryptocurrency ecosystem.

Earlier this month, Sora Ventures launched the “Asia’s first Bitcoin Treasury Fund” and received $200 million in support from regional partners, aiming to acquire $1 billion in Bitcoin over the next six months.