This is a question of how to unlock stronger revenue growth and improve ROI at the same time.

Promotional marketing campaigns are all about ensuring that your target audience understands your business. This includes not only the existence of your company, but also its main selling points and core products or services.

A cold and unconscious audience will first need to understand your brand, its values, your main products, and why all of them are valuable to them before they can start thinking about buying.

This approach to audience awareness marketing is an important part of your marketing strategy, but it is not the only way to understand how awareness marketing affects your sales. If you are only considering awareness marketing for new prospects, you may lose more profitable opportunities elsewhere.

To maximize your awareness of marketing efforts, don’t forget another segment of your market that already knows your business: your existing customers.

Do your existing customers know about your other products or services? Now you may miss out on additional revenue streams, which not only improves your sales growth, but also increases customer loyalty and can even win customers who have been dormant for too long.

A powerful problem can be solved when evaluating how to generate more sales (especially limited resources):

What else is my business Do my clients know?

• If your core business products are painting, can you provide cross-selling gypsum board repair services to your painting customers? What about seasonal maintenance, cleaning or related repairs? Increase sales and enhance your competitive advantage: These other services create new opportunities to communicate with customers and maintain relationships between painting assignments.
• If you are an accountant, does your business also provide consulting services for business startups, ownership sales or tax saving strategies? Improve the average lifetime value of clients: They already trust your expertise in ongoing accounting work. Based on support services.
• If your business sells consumer products, how much does your customer base know about accessories or add-ons in the dusty corner of your website? Improve your average order value: Take advantage of the critical moments when customers view shopping carts or start checkout to showcase these frequently missed products.

Another reason to make sure your existing customers know about your other products? On average, it costs more than 5 times more to convert new customers than to capture another sale from past customers who have been warmed up and nurtured.

If you are not maximizing the sales growth potential of your current customer base, consider their interests and needs again. Can you also prove that your business can solve other problems?

One-to-one marketing guidance to drive growth.

Whether you are looking for advice on promotional marketing, want to refine your strategy, or need help with other marketing challenges, we are your strategic marketing partner. Contact our team and arrange a phone number.