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Tiktok video, fierce bidding and last minute buyers: How this auction stole the spotlight.
A mom who moved from Mornington Peninsula to Hawthorn has become one of Melbourne’s most unexpected buyers – auctioning a one-bedroom apartment for $670,000 in a last-minute tip from a friend.
When she saw a social media video drill for Hawthorn on 6/25 Isabella Grove, the woman didn’t even look for a person in the bedroom.
The agency’s Luke Saville said the sport had been a huge success.
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“She (the buyer) is not sure it’s impractical,” Saville said.
“But by the time she left, she said, ‘This is one.'”
The apartment’s retention of $540,000 attracted 16 registered bidders, the highest career-high for Saville’s 15-year agent, with six competitions during the auction.
The agency’s Luke Saville said social media played a key role in the success of the auction.
Open kitchen, living and dining: Inside a one-bedroom home, sparking a surprise bidding war in Melbourne interior
Mr Savile said the sport has attracted a strong interest in social media and helped intensify fierce competition.
“We have 250,000 views on Instagram and Tiktok,” he said.
13 Harold St, Blackburn led Melbourne’s highest weekend sales, earning an impressive $2.94 million.
Also in Blackburn, Linum ST 28 changed hands for $2.925 million after intense auction interest.
“It definitely helps. Now, one-third of our inquiries are from social media, and in this case, it leads to a winning bid.”
The result is one of the outstanding stories of a weekend, with Melbourne’s eastern suburbs taking over the top sales list, with three homes costing over $2.7 million.
The four-bedroom home in Blackburn, 13 Harold St, sold for $2.94 million, ahead of the nearby 28 lium st ($2.925 billion), while Oregon Dr changed hands for $2.76 million.
7 DR, Oregon, Donvale brought together the top three sales for the weekend, selling for $2.76 million.
Ray White’s chief auctioneer Jeremy Tyrell said that despite the school holidays, high grades indicate that demand is still high.
Ray White Victoria and Tasmania’s chief auctioneer Jeremy Tyrrell said Melbourne’s market is still active despite the Easter holiday.
“Thankfully, President Trump has not imposed any tariffs on Australian property,” Tyrell joked.
“Some big results were reported, showing that when all the ingredients were there (demo, location, value and realistic expectations), the results could be really amazing.”
According to PropTrack, Melbourne’s cutoff rate is 70.4 per cent, with 405 of 577 reported auctions leading to sales.
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david.bonaddio@news.com.au