2 issues re-adjusting marketing strategies

Mini Twist Analysis

2 questions that can help you improve your business

tl; dr (too long; no reading) – Too busy with traditional SWOT analysis? Spend 10 minutes to answer two questions:

1. What are your business advantages?
2. What are its weaknesses?

Use answers to improve marketing and find new solutions to challenges.

You may have heard of it SWOT Have analyses done before, but if you are like most small business owners, you don’t have time to sit down for detailed SWOT practice.

Fortunately, you don’t have to wait for a schedule to mitigate your future business growth.

What is SWOT analysis?

SWOT represents strengths, weaknesses, opportunities and threats. This is an important assessment of smart growth because it provides a clear understanding of one’s position, where it needs to change and where the next opportunity and challenge lies.

I’m going to make this 10-minute version today

Try an easier way to understand what’s important. Ask yourself these two questions:

1. Your business is doing well?
2. What are your business weaknesses?

The goal here is not to overthink. Just write down what comes to mind.

Once you find the answers, use them to make immediate, impactful changes.

• Use what your business does well to adjust your marketing message so that you can better communicate your strengths to your prospects.
• For identified weaknesses, challenge your team to innovate new solutions so that you can stay competitive.